Once upon a time in the late 1980’s, an entrepreneur named Jim Thomson believed he had a few new sales and marketing ideas. He sincerely believed these new ideas would not revolutionize the world of advertising and marketing, but significantly contribute to the growing need of many companies to get their message to the correct potential client in a more successful and cost effective fashion. The GOAL was to provide the client with solutions that were clearly measurable and prove to be a positive investment decision with the spending of their marketing dollars. What Jim planned to sell was the SOLUTIONS.
General Marketing Services (GMS) was launched in 1990 as a privately held sub s corporation. Offices were first located in Fridley, Minnesota. A three person staff initially managed the company, with gross sales in the first year of just over $600,000.00.
These new marketing ideas were first tested in the financial publications industry with instant success. Demand for GMS services and solutions grew rapidly and soon the need for bigger facilities and more employees was evident. In the spring of 1994 GMS opened its new corporate offices and production facilities in Champlin, Minnesota.
The “Champlin phase” of growth promoted greater penetration into new industries. Soon GMS was reaching out to many new clients in the transportation, medical services and manufacturing sections of our economy. This growth immediately led to new and exciting marketing strategies and robust tools to manage and store customer data. It was at this time that General Marketing Services changed its name to General Marketing Solutions to more accurately reflect the value we offered our clients.
Between 1996 and today several successful mergers and acquisitions have strengthened GMS. These growth steps have allowed GMS to provide enhanced service levels and a highly trained and professional staff capable of meeting the most comprehensive requests from our clients. In 2011 GMS consolidated all of its service and manufacturing facilities and collectively moved to our current, new, corporate and manufacturing facilities in Eden Prairie, Minnesota.
Today General Marketing Solutions LLC is very much alive and growing. It is still privately held by Jim and Joan Thomson, founders and majority shareholders. Many things have changed at GMS over the past 27 years but not the GOAL: provide the client with solutions that are clearly measurable and prove to be a positive investment decision with the spending of their marketing dollars.
Please continue to review our web site to get more information on the solutions that will make the difference to your company’s marketing needs.