The United States Postal Service has announced price changes that will take effect January 27th, 2019. The USPS believes these postage increases are needed to stay competitive and provide enough revenue for the agency. This increase will impact consumer and commercial mail. There will be an average price adjustment of 2.486% for First-Class Mail and 2.479% increase for Marketing or Standard Mail. There are also minor changes to nonprofit mail. The charts below show the postage rate increases for products under each mail class, as well as international mail.
|International and Canada Mail||Percentage Change|
|International – Letters/IPA||6%|
|International – Flats/ISAL||2.5%|
|Canada Post Corporation – Lettermail (First Class)||3.5%|
|Canada Post Corporation – Publications Mail||3.5%|
|Canada Post Corporation – Machinable Personalized Mail||1.5%|
|Canada Post Corporation – Letter Carrier Presort/Special Handling Personalized Mail||2%|
|Canada Post Corporation – Neighbourhood Mail||1.5%|
Here is the official price list from the USPS for a complete list of the increases that will be going into effect January 27th, 2019.
Why are we seeing increases and what does this mean for you?
Postage rate increases are nothing new, especially when considering the new technology and services that the USPS has invested in. Over the years, they have been working toward delivering better service and new products to their customers, and those changes have definitely improved our mailing capabilities.
Mail is being delivered faster than ever. Sending First-Class Mail across the country now only takes 1-3 business days, when it used to take about a week. The USPS has also implemented a new way to safely destroy and recycle undeliverable mail. With Secure Destruction, they can use IMb technology to identify, intercept, and securely shred letter-size pieces of Undeliverable-As-Addressed Mail that would have otherwise been returned to sender. This program not only improves privacy protection for customers, but helps reduce landfill waste and decrease carbon emissions.
Integration with Technology
The USPS has also been making strides to improve their technology and integrate more seamlessly with other channels. Direct mail can now integrate better than ever with digital marketing and lead generation. With Informed Delivery, you can combine the best features of both email and direct mail to drive traffic to a landing page without needing to type in a URL. Direct mail offers many opportunities to leverage technology and connect to the web environment. With new service offerings and improved technology, there’s never been a better time to invest in direct mail.
Contact your sales representative if you have any questions or would like additional information on postage rate increases.