The GMS Catalyst Intelligent Data Solution
Seriously secure
Comprehensive
Continuously optimizing
Cross platform enabled
Data Tactics & Results
- MANAGE / ANALYZE
Measure, measure, measure. Leveraging collected data to create a clear picture of what drives the different types of buyers of your products or services.
- MODELING/INTERACTION TRACKING
A data model can be thought of as a flowchart that illustrates the relationships between data. Although capturing all the possible relationships in a data model can be very time-intensive, it's an important step that shouldn't be rushed. With GMS, each interaction via all channels are tracked and appended to the master database.
- DATA CONSOLIDATION
Database consolidation is the process of centralizing and sharing of resources for multiple databases and instances. This includes all data points, users, activity, and applications. This consolidation brings all data to one platform as a usable asset for all entities within the company.
- CUSTOMER ENGAGEMENT
An integrated omni-channel marketing program allows you to engage with your customer by listening to how they are responding to your communications. An engaged customer or prospect will value your brand and will be more likely to provide high lifetime value to your organization.
- DATA GENERATED PERSONAS
Leveraging collected data to the utility of creating a clear picture of what drives the different types of buyers of your products or services.
- ENGAGEMENT
"As marketers, it’s our job to find new ways to be heard, reach potential customers, and begin building relationships with them. The landscape changed and companies lost control of the conversation. Companies are now responding to customers, rather than asking customers respond to them.
- POTENT INSIGHT
Augmenting your customer data and listening to how your customers are responding to your messages in all of your marketing channels allows you to gain very important insights into your customers. These insights will help you to drive even more targeted communications to make it easy for your customers to engage with your brand and purchase your products and services.
- SECURE DATA STORAGE
Our experienced team of data experts has earned the SOC2 Type 2 Compliant designation as well as HIPAA compliant. This assures the highest level of security for all of your hosted and processed data.
- A.I. vs. I.A. CAPABLE
Letting a machine run your marketing system may seem far fetched, but what about intelligence amplification?
